How EstateMax Excels and Surpasses the Competition!

EstateMAX coined the phrase ” Maximizing Returns and Minimizing Stress”, all others using similar slogans are copycats of our process! 

Since 1999 Laurie Zook has been working with seniors, boomers and estates to optimize their transitions, strategizing sales of their personal property and maximizing the outcome! EM is a veteran in the field and holds the credentials.

Maximizing cash from your estate sale or downsizing sale requires a recipe of product and market.  Steve Berryman and Laurie Zook offer real in-field marketing experience, the best selling and negotiating skills, planning and attention to multiple detail with the persistence it takes to realize a successful return on investment of your personal property!

Driving the maximum number of cash-ready qualified customers through your doors is by far most important element to your success and return on investment.  Very simply we do it all, systematically, methodically, and reliably, based upon 17 years of professional estate sales, marketing and advertising success.  We track results meticulously over our online subscriptions.

How do we do this, and “what’s in it for you?…”

We get the word out better than anyone!

Timing is everything.  When we sign a contract with you we typically schedule a 3 day, 25 to 40 hour on-site, in-residence, tag sale. Our Other People’s Stuff Online Auctions are handled separately, please ask for details.

From the first meeting with you, we evaluate unique and special items for early-targeted marketing. For instance, a special antique, a vehicle, large commodities of bulk items, even portable buildings are placed onto regional/local pages of Craig’s List,  regional Ebay, high end furnishing and decor sales platforms, and specialty online classifieds, as appropriate, several weeks prior to the physical estate sale. This drives traffic to the sale, and brings in capital early in the process.

We employ specialty and local classifieds, multi-lingual newspapers, and classifieds to this end, very successfully. EstateMax market value research is done to arrive at realistic asking prices for these items.

Then, about a week before the actual sale…as we organize and set up your residence: We create digital videos, pictures, narratives and lists of the estate sale items, and broadcast this out with a very “wide net” to:

*Our own web blog,

These ads are then, in turn, posted to our own social media pages on facebook, and to .  and onto our own YouTube channel:

[Please click the following link]

And then… 

…These facebook pages, loaded with pictures and descriptions + videos are “shared” electronically to local and regional neighborhood and community or specialty facebook pages, and are linked to other social media platforms like Google +, Linked In, StumbleUpon and others.

We also post to a variety of community listserves, neighborhood and yard sale sites.

Updates on pricing, added pictures, and lists of the remaining are continually posted  during the entire in-home tag sale.

Then we target the two big industry web pages,  & .  Custom ads are created for these pages, and these are cross-posted to the blogs, mailing lists, and our own pages.  When these pages are searched for Maryland, Virginia, and Washington, DC sales, EstateMax is always among the very first names to be listed!

Oh, and about our own EstateMax mailing list:  Estate selling is relationship-based. Over the course of the past 5 years, we have compiled a giant list of prequalified buyers who regularly shop estates for great deals on unique stuff!   Our in-house mailing list was derived from customers shopping at our in-home sales, and from those shopping our former retail outlet, OPS.

To reach the non-internet-savvy buyer,  publishing ads in local print publications has  proven effective,  as appropriate to the location of the tag-sale.

Because 20%, or more, of purchases are from local “walk-in” buyers, we produce professionally designed, graphic yard signs, and place them at key locations and intersections surrounding the sale address.  This is a critical advantage of a true estate sale over an auction, or internet-only sale.

And then, so that you have a “plan B”…

Items that are identified for charity are donated, the tax receipt forwarded to you.

The EstateMAX hands-on, relationship based, sales process is on-your-site!  …Where items are tagged at between 50 to 75 cents on the (relative) retail dollar, it allows us to negotiate with buyers, and take bids on the more expensive items over the entire period of the sale.  Buyers enjoy the process, and we make it into an event that is fun for the public as well as profitable for you!

So compare, and see our rating as the Angies List Super Service Award winner for 2014, 2016 and 2017 based upon customer reviews, in the most recent year that this prestigious prize has been awarded.  Click here for What our customers said

For personalized attention, questions, and to book your sale, call us any time!

Laurie Zook    c: 301-332-5585

Steve Berryman  c: 240 457 7097

A Recent Review from Angie’s List

 – Dale Wallace

We don’t know how this could have gone better. EstateMax was very punctual in the initial meeting and review. Everything was spelled out for us beforehand. The best part was we did not have to lift a finger…EstateMax handled every aspect of the estate sale. Throughout this whole process EstateMax was extremely professional and did all they said they would. We highly recommend them for this type of service.

Description of work:

EstateMax handled selling the household goods from our mother’s house and large storage building.

  • CategoryAppraisals – Antiques/Jewelry/Items, Furniture – Sales, Auction Services
  • Services PerformedYes
  • Cost$4000
  • Work Completed Date
  • Hire AgainYes
Dale Wallace
19817 Belmont Ridge Rd
Ashburn, VA 20147

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